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You have completed Presenting Design Ideas!
You have completed Presenting Design Ideas!
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Now it's time to present your solution to the design problem! Begin by defining your hypothesis, and then explain your approach.
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Next, I get into the solution.
0:00
The theme of this section
is to tell a story.
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How did you reach your solution?
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Walk the audience through it.
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Include everything, from rough sketches to
high fidelity mockups, as well as anything
0:10
that sparked inspiration including mood
boards or screen shots from other apps.
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I start by stating my hypothesis.
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I believe that bringing
the recruitment experience in app for
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prospective apprentices, will result
in a more streamlined user experience,
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that gives them access to the starter
track more quickly, provides more clarity
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in regards to next steps, and
frees up time for Treehouse staff.
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We all know this to be true when we see
more prospective apprentices being active
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on the starter track, less support tickets
relating to recruitment confusion,
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and a reduction in Treehouse
staff time spent on recruiting.
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That states my intention for
how I want to solve the problem.
1:00
Next, I show how I improved the user flow.
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Here I have some updated user flows that
show the new experience I'm creating.
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My plan is to bring the recruitment
landing page into the Treehouse app and
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have it auto generate based on a template.
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Then I want to streamline
the interest forum so
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that when people want to join,
they can automatically get access.
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Then I start showing the mockups for
the new flow.
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The interest form went through
a couple of iterations, so
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I start with the first iteration.
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Depending on the purpose of
the presentation and the time you have to
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present, consider including the iterations
that ultimately got scrapped.
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Explaining what worked and
1:47
didn't work, will inform them about
why you landed on the solution.
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In an early iteration,
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I redesigned the interest form
while keeping the questions intact.
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Later on, you'll see I drastically
simplified the form after learning from
1:59
the team that several questions
actually weren't used to vet
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candidates in the early
phase of the process.
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Here's my first pass at building an a sign
up flow after the interest form is
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filled out.
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There's a special variation here for
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when someone with an existing
organization account signs up.
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That kind of transfer requires
customer support help.
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I also included this idea I had for
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a review queue in our
internal admin dashboard.
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We ultimately decided to
not go this route, but
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basically the idea was to display
the candidates on a dashboard and
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allow admins to review their
interests form responses.
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Then admins could accept or deny access.
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We ultimately decided to
automatically give new users
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access without putting up a gate.
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I recap the pros and
cons of my first iteration here.
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Then I showed my second iteration,
starting with the interest flow.
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I builds off the usual
tree house sign up form.
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I included the various steps as there
are different screens shown to those with
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existing Treehouse accounts and those
who do not have a Treehouse account yet.
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Here's the email that's sent to students
after they submit the interest form.
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It clearly communicates it's related
to the apprenticeship program and
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includes the next steps.
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That wraps up the student
facing experience.
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Next is the admin experience within
an internal staff only dashboard.
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I start by showing the updates
to the admin dashboard.
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This shows the Cohort page, which includes
the Generate Landing Page button.
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That leads to another internal page where
the landing page template is defined.
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This part of the dashboard is older and
not as freshly designed, but
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still works just fine, redesigning it
was not in the scope of this project.
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Here Treehouse staff can create a new
landing page for a given cohort, and
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customize specific fields such as city and
employer name.
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Here are the improvements.
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There are several assets to choose
from to personalize the landing page.
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Here are just a few.
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Now, here's the updated
landing page design.
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As you can see, it's difficult to read
a long web page within a small space on
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a slide, so I've layered a couple
of sections of the page here.
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And in the next few slides
I've zoomed into each section.
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Here I show that I made
the location more prominent.
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The hero image can easily be
swapped out in the template.
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I also introduced the program and
provided a place to explain
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the partnership, and I clarified
the key dates and program timeline.
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I included some extra goodies such as
a page that displays the cities we're
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currently recruiting in.
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This wasn't part of
the original project goals but
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now that the recruitment is automated,
it's easy to automatically generate
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a page that gives everyone transparency
into where we're recruiting.
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That covers the project walk through.
5:25
In the next video, I'll show you
how I talk about the project plan.
5:26
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