Which tools can a small business use to help gain traction on search engines like Google, Yahoo!, Bing, etc?

I work for a small business that helps non-profit organizations via donor management database in a business to business fashion. It is worth mentioning that we use structured data, and that I want to check out our history of purchases to see if there is a trend that could help me detect what kind of things potential customers search for.

It's a pretty small niche, and we're looking to expand soon. Our budget is pretty tight right now, so I want to make use of technology that will help the marketing sector develop better ads, mark up a stronger website, and close sales so we can expand and help more people. Given that our competition has way more budget than us, we are trying to make very efficient decisions.

I can't wait to see us grow, because we love helping others make a difference Personally, I'm excited to see us help out schools since I've been in education for over 10 years. Thanks in advance :).

Oh, and of course, thank you for this course. I've gotten a bit of insight on how we can use big data to help draw more reliable conclusions about our company products and market trends.