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Design

UX Design Talent Question

I have been learning about UX as a career exploration. I have no design background nor do I have any innate talent.

I know that I could read up a lot on design theory and I do have a good eye for what is good design and good UX,

However, I have serious doubts about having innate "visual imagination".

I am not sure that I could envision how to layout a page out of my own imagination (at any stage, proto, wireframe). Example: I did an assignment which asked to prototype a travel web page. It asked to sketch the sections. I did that. Nothing special, my brain did not have any aha design moment based on the excercise. Then I looked up Kayak.com. Their layout was genius, very simple. and visually economic. I thought, that's what I would prototype.

I guess I am trying to figure out how designing in UX happens in real life. After research, data and all the initial steps, do design layouts come to your mind? Do you end up copying from other designs?

1 Answer

Cynthia Taylor
Cynthia Taylor
1,784 Points

This is where ideation and the initial user research phases come in.

Maybe your user doesn't want to shop at a catch all travel sales site. Maybe they want a travel site that only shows cruises or flights or activities.

Once you know your audience, then you can design.