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[MUSIC]

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Hi, there.
My name is Hope Armstrong.

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I'm a teacher and
product designer here at Treehouse.

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The first part of the UX
design process is research.

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In order to create great experiences for

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users, we need to know their
frustrations or pain points.

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User interviews are a great
way to gather the information

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you need to create the best
possible products.

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Interviewing users can be useful
to validate a new product idea or

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even test out updates to
a current product before

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jumping into the lengthy
process of development.

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One mistake a lot of researchers make

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is to keep to the surface of an issue
by asking what the users like and

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dislike instead of getting
to the heart of the problem.

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The goal of interviewing users is to find
out what is and is not working for them.