Introduction to Churn and Lifetime Value (LTV) Analysis

About this Course

This introduction to Churn and Lifetime Value ("LTV") analysis course is designed for absolute beginners to give them exposure to the common business metrics of Churn and LTV. In the course we learn about recurring revenue, churn, LTV, why they matter, and navigate some of the nuances of the metrics.

What you'll learn

• General concepts around recurring revenue
• The definition of Churn
• Different ways to calculate Churn
• The definition of Lifetime Value or LTV
• The inputs to the LTV formula
• How LTV can impact decision making
• LTV:CAC ratios
• Cohort reporting
• Realized LTV

Teacher

• Michael Watson

  Michael Watson is the former CFO & COO of Treehouse. Before joining Treehouse he worked in private equity in Asia. He is a graduate of Tufts University and has an MBA from INSEAD. He loves sports and the great outdoors.

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