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We can now bring your big ideas into a new narrative that better solves your user’s pain.
Handouts:
New Terms:
- Storyboard – a visual form of storytelling used to show a user’s journey. Comprised of panels filled with art (high or low fidelity) and accompanying text.
Further Reading:
- How to Make a Storyboard - Storyboard Lingo & Techniques, by Jennifer Albright - Storyboarding from the perspective of filmmakers
- Storyboards Help Visualise UX Ideas, by Nielson Norman Group
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Storyboarding is a visual form of
storytelling that we use to depict our
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users' journey.
0:04
Storyboards are usually comprised
of panels, filled with art, high or
0:05
low fidelity.
0:09
And accompanying text, like the panels
of what you see in comic strips.
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Storyboards have a history in
filmmaking and product design.
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Our storyboard will have six panels.
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It should have an arch that follows stable
Sarah's new journey without focusing on
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the interface.
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That journey should take us up and down,
addressing the qualities of our big ideas.
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Consistency, transparency and assurance.
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We took about 20 minutes
to draw our storyboard.
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Timebox your users' experience using
roughly the same amount of time.
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Overall, our story will read as
the Seasoned Concierge, maintaining
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consistent and obvious placement of
elements throughout the experience.
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The Seasoned Concierge will also
keep the process transparent
1:00
by making sure Sarah knows where she is
in the checkout process at all times.
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Finally, stable Sarah will
feel assured in her purchase,
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thanks to the concierge's followup.
1:14
Panel one shows stable Sarah sitting
on a couch next to her husband.
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Exploring this year's Emmacon
site as she debates attending.
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The kids maybe are running
around the living room.
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Panel two reveals that Sarah has
decided to attend Emmacon and
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she's getting out her credit card to
prepare for the checkout process.
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Panel three gives us Sarah
happily clicking through and
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successfully adding the right
ticket type and amount to her cart.
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Panel four has Sarah telling
her husband how relieved she is
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to know that the process is so
much better than last year's,
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thanks to all the guideposts that tell
her where she is in the checkout process.
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Maybe she says, reminds me of how
Domino's has their pizza tracker, so
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that I can follow along.
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In panel five, stable Sarah has
completed the process by hitting submit.
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Panel six, shows Sarah not only
receiving a confirmation SMS and
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email containing her downloadable tickets.
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But there are also hotel, dining and
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parking recommendations to better
prepare her for her time at Emmacon.
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We have our to be story.
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Come back to us for stage five to learn
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how to tell that story with empathy and
to an audience.
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