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Designing for User Roles

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Benefits of User Roles

1:32 with Hope Armstrong

User roles improve the user experience, enable privacy control, and provide targeted marketing opportunities.

Benefits of User Roles

  • User experience improvements
  • Privacy capabilities
  • Marketing opportunities

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    User roles serve a few purposes. 0:00
    They can improve the user experience, enable privacy control, and 0:03
    provide targeted marketing opportunities. 0:07
    First and foremost, user roles can improve the user experience. 0:11
    A product with different roles means that a company has identified user groups and 0:15
    their audience. 0:20
    And they've crafted the product to better serve their goals. 0:21
    There's no need to clutter their experience 0:25
    with product features that they don't need. 0:28
    From a member management perspective, it's easier for 0:31
    admins to assign individuals to different buckets of access level 0:34
    instead of individually defining access for every single user. 0:38
    Another benefit is privacy. 0:44
    User roles usually come along with access controls or permissions. 0:47
    This keeps data private and only accessible to certain user groups. 0:52
    Actions can also be reserved for certain user roles. 0:57
    Lastly, user roles help the marketing strategy. 1:02
    Upselling is a marketing technique that prompts the user to 1:06
    upgrade their account to a different product offering, 1:09
    perhaps one with features that better suit their needs. 1:13
    With user roles, an upsell message can be presented to 1:16
    admin users who have the ability to manage the accounts billing. 1:20
    That way lower tiered user groups without the authority to upgrade 1:24
    won't be confronted with the irrelevant message. 1:29

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